The human-centred
strategic consultancy
Through deep human understanding and industry knowledge, we reinvent our clients’ experience, marketing & sales, and product strategies, so that they can build powerful customer connections and conquer the next frontier of growth
Our Services
We focus on four strategic objectives as this allows us to provide our clients with the most effective and actionable advice
Our Work
Technology Hardware | Humanise
Creating a shared organisational language for developing and marketing technology products for a global consumer electronics manufacturer
We devised a robust, global segmentation that has been used as an internal communication framework, new product development guide and strategic marketing scaffolding
Latest thinking
Article
The Experience Disrupters
MIT Sloan Management Review
Article
Discovery-Driven Digital Transformation
Harvard Business Review
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